Fake news sites have been used and embraced by online marketers as a highly effective sales tool. You could have seen a phony news site or two before if you've been browsing the Internet and searching for product reviews.
The FTC has placed a ban on fake news sites. Here's what to know and what this signifies for online marketing.
The normal signs of a phony news site are the supposedly legitimate news report video on a product coupled with a number of supposed icons from big-name and reputable news sources like CNN. These graphics indicate that the product has been featured on these reputable news sources in the past, and the only real reason these fake news sites are able to display these graphics is if their product truly has been mentioned and featured on these reputable news sites.
Just how these fake news sites have gotten away with it in the past by simply using paid advertising to have their product listed on these reputable sites. So when they claim that their product has been featured on CNN, this simply means they've purchased a banner ad to look on CNN's website
That is one of many major ways which these sites have been in a position to sneak underneath the radar seemingly playing by the principles around this point. But now the FTC has passed a new law which forbids the utilization of these sites as an advertising tactic. Numerous consumers were likely feeling betrayed and tricked until enough of these complained to have the Federal Trade Commission's attention.
It won't take extended because of this to pass into other niches. If you've been using such sites as your landing pages, it might be time to begin looking for other available choices in terms of marketing your products or services.
The FTC in addition has drop on using outlandish and specific claims or testimonials unless they're absolutely in a position to be proven. If you've ever visited a fat loss product's page online, you've probably seen what they're talking about. Claims about losing 100 pounds in 3 months and displaying a photo of a slim "after photo" person are exactly what they're talking about.
Whilst the FTC is tightening its watch over affiliates, there are still methods to happily coexist and make serious money online through white hat marketing practices. The main element as far as the FTC is concerned is transparency in marketing.
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